The CRAFTWORK project (2021-2025), funded by ERC Starting Grants (2020), is a multi-methodological study of the lived experiences, cultures and practices of ‘neo-craft’ work across different sectors and geographical contexts in the EU. Hosted at the University of Milan, Department of Social and Political Sciences, led by Prof. Alessandro Gandini (PI), the overarching goal of the CRAFTWORK project is to produce a new interpretative framework to understand the relationship between identity and work in the context of the ‘new forms of work’ of the digital era.